#NOEXCUSES campaign. There is no excuse not to change the capsule for the grain

As crazy as it may sound, in a few weeks we will be saying goodbye to this eventful and atypical year 2020. This means that the sales season is just around the corner, and especially, the popular and stressful Black Friday. A day in which many take the opportunity to buy (in advance) their Christmas gifts. While others only look for these discounts to treat themselves to items they probably don't need.

Unlike other companies, our main objective will be to promote a responsible and intelligent consumption. As? Easy, inviting you to leave coffee capsules behind, with a residue-free, 100% natural coffee and best of all, with the best flavor and experience. And on top of that, saving on each drink.

Based on our mission to help the planet and make purchasing the coffee maker Incapto one rational purchase. Black Friday is a practice opposite to our business. So we propose something different!

Why wait one day a year to shop? Can the planet wait?

For us it is always a good time to leave the capsule and get back to the point. So we give you a 15% discount what you can use from today and until Black Friday, November 27, to buy our coffee maker (either alone or with a subscription) so you don't have to wait until then. There are no excuses so as not to leave the capsule and switch to coffee beans.

Discount coupon:

NOEXCUSES15

Let us tell you what our proposal is for this end of the year and why you should put aside capsule coffee and opt for something much more natural. We launch the campaign #NOEXCUSES

Don't encapsulate the future of the planet

It is a secret to no one that as a coffee company our main purpose is to promote the consumption of freshly ground, fresh, quality and of course, natural coffee.

Although we believe in free consumption, we are completely against the popular coffee capsules. The reason is because the packaging of most of these products is made from aluminum and plastic. Materials that could take up to 100 years to completely disintegrate. A process that can take three times as long if the organic remains are not completely separated from the packaging. They are so harmful to the planet that even one of their creators, John Sylvan, He feels ashamed and at the same time regrets having designed such a harmful product. So you have decided to stop consuming them.

Incorrect recycling of coffee pods makes them even most dangerous for environmental conservation. So if you still consume capsules, we invite you to take them to the recycling points and do your bit. But better than this, we encourage you to put down the capsules and discover the pleasure of quality, freshly ground coffee beans. Helping our planet with this gesture.

There are data and studies that ensure that a total of 2,250 million cups of coffee are consumed every day. Beating tea. But the most surprising thing about the matter is that in one minute 39 thousand capsules are produced, of which between 13,500 and 29,000 of them end up in the trash. Based on these figures, it is calculated that in one year it gives a total of 20 billion coffee pods.

Even experts in the field say that if we put one capsule next to the other they could go around the world up to 14 times! Despite the fact that all these alarming figures are known, the consumption of single doses increased by 26% in recent years, according to data from the Rabobank cooperative bank.

Bet on natural grains!

We are aware that the world cannot be changed in a day, but we do believe that it is giving us signs. For this reason, promoting environmental care is one of our most important tasks. That is why we invite you to consume natural and quality coffees. If so, you will be able to enjoy 100% of its organoleptic properties: exquisite aromas and flavors, as well as a good balance and acidity, which only a cup of freshly ground grains can provide. We also cannot overlook that incredible caramel-colored cream that adorns our cup.

Coffee beans will never be a harmful factor for the planet.

This without leaving aside how beneficial it is for our health. Well, it is considered an excellent ally when it comes to losing weight, preventing neurodegenerative diseases, improving physical performance, to name some of its contributions. We believe that it is not necessary to wait for Black Friday since it is always a good time to switch to whole bean coffee and leave the capsules behind.

Incapto Coffee adapts to all needs

We characterize ourselves as a company that looks after the coffee needs of our clients. Therefore, before offering any of the specialties that we have in the product catalog on the website of Incapto Coffee, we subject the beans to strict quality control. Which is carried out by our Arabic Q-Grader, Beatriz Mesas, who in turn is governed by the protocol of the Specialty Coffee Association (SCA).

Now, during this process, the specialist mainly evaluates that the grains do not have any defects, the humidity levels are greater than 10%. As well as that they have a homogeneous size to avoid complications when undergoing roasting.

Once this is finished, we subject the product to a tasting in which we analyze its flavor, aroma, acidity, body, bitterness, intensity, roasting and strength. In Incapto Coffee, we only work with specialty coffee 100% Arabica. We only have a blend with 20% robusta for those who like very bitter coffee. It should be noted that All our origin coffees have more than 80 points on the SCA scale.

For those who don't know what coffee to buy, we invite you to explore during this Black Friday, the product catalog Incapto Coffee, since you can find coffees from the main producing countries such as Peru, Colombia, Ethiopia, Brazil, Guatemala, etc.

The superautomatic of Incapto, the best gift

This wonderful machine, It is unique in the market. One of its main qualities is to grind coffee on the spot and, in turn, prepare an exquisite espresso or long, whichever best suits your preferences. So you no longer have any excuses not to enjoy a delicious cup every morning with freshly ground beans.

The superautomatic of Incapto coffee, is capable of making different preparations, from a softer and longer coffee like Americano, or a very short espresso. But this is not all, since we can enjoy our drink in just 20 seconds!

Our machine has a comfortable and compact design and fits perfectly in any corner of your kitchen. It is very easy to clean, it has a pre-infusion system that intensifies the essence and aroma of each of your preparations, among other functions. A perfect gift.

Be a responsible buyer this Black Friday

We know that the Black Friday season turns out to be a fairly consumerist practice, celebrated on the last Friday of November (this year it will be the 27th) and we have all fallen for it, anyone who says otherwise is almost certainly delusional. A tradition that began in the United States and today has spread throughout the world.

It landed in Spain in 2012 and since that moment, many stores have joined this initiative, where those who consider themselves compulsive buyers do not miss any offer.

But we believe that it is a rather irrational practice. You don't have to wait for a special day to make the purchases you want. The planet can't wait! For us it is always a good time to leave the capsule and get back to the point.

The covid-19 or coronavirus pandemic has caused large cracks in the global economy, so many companies have been affected.

So in Incapto CoffeeWe believe that these are times of change, we want to do our part and advance during the next month and until the date of Black Friday the offer that we had planned for that day.

Our proposal is:

• There are no longer excuses to delay the change from capsule to grain. We offer a 15% discount on the purchase of any type of subscription with our super automatic coffee maker until November 27th included.

Using the Coupon:

NOEXCUSES15

• Transparency. We will not do any more hidden discounts. This is going to be our offer and we share it with you openly. You can use it whenever it suits you, there is no reason to wait for Black Friday.
  
• Responsible and intelligent consumption. This Christmas, buy only what you need and that makes sense, do not get carried away by compulsive purchases

We want people to become intelligent, responsible consumers who think 100% green. With this action, we want you to have time to evaluate correctly, share with your loved ones and choose the best option for you.

In addition to making a purchase to promote care for the planet, leaving capsules for coffee beans, you will also be a more rational consumer.