Incapto Coffee celebrates its first anniversary
We are celebrating our anniversary! This June 14, Incapto Coffee celebrates its first year. A company that emerged with a very clear objective: To face the coffee capsules And how? Going back to the origins of freshly ground coffee beans.
We have saved the planet that some 2,256,000 coffee capsules end up in landfills or at the bottom of the sea, or what is the same, more than 9 Tons of plastics and aluminum, and that's just the beginning!
It has been a year with its ups and downs, but not even the pandemic itself made us stop. So, before blowing out the candles, we want to tell you a little about our history and the great mission we set for ourselves some time ago. Without overlooking that, as a token of gratitude, we wanted to reward those incaptolovers and to those who are yet to join, with many surprises. If you want to know what it is about, we invite you to continue reading.
Incapto Coffee: How was it born? Mission?
2020 has been one of the hardest years economically, but in the midst of a pandemic, Incapto Coffee, from the hand of Francesc Font, an entrepreneur by nature, Joaquim Mach, expert in ecommerce and digital marketing and Beatriz Mesas, professional taster and Arabica Q-grader. Whose principles are based on the love of coffee, the creation of value and the desire to change the world by making it a more sustainable place.
Our mission was so important that it could not be postponed. This is based on promoting caring for the environment, through the consumption of coffee beans and freshly ground. An initiative that also offers support to coffee-growing families who live off their crops.
Incapto Coffee, from the beginning was characterized by offering the authentic coffee that does not allow itself to be encapsulated. The reason for this is that a capsule does not fit enough beans to enjoy a good cup. This without forgetting that the quality-price will never be equal to one in grain. As a coffee company, we are responsible for including quality coffees, respect for origin and unique flavor.
So, if you still consume single doses, don't worry, since in Incapto you will find the benefits of coffee in capsules, but without them. This is the best alternative and with which we seek to change the habits of 21st century consumers.
Close relationship with the farms
It is extremely important and essential to highlight that the relationship that maintains Incapto Coffee with the farms you work with. This is quite narrow, which allows us to supervise production and thus be able to offer quality coffees.
At the same time, we know first-hand their methods of growing, harvesting and processing green coffee, as well as the environmental care measures on their lands and the human resources policies they carry out.
For a world without coffee capsules
During these 365 days, Incapto Coffee has reaffirmed its commitment to the Planet, coffee growers and consumers of good coffee. Reinventing itself, including new varieties such as the line Roast Dark Brazil and Uganda, as well as the Colibrí Azul coffee. Even now you can buy coffee shell cups, being 100% sustainable items, with an innovative design and ideal for the whole family. In addition, the subscription is increasingly flexible, the customer can change the date, coffee variety and shipping date. And we must not forget that we have recently incorporated new models of coffee makers, the latest being the Jura Incapto white color.
As we have pointed out a few paragraphs above, our main objective is to reduce the consumption of coffee pods. Therefore, we achieve prevent more than 2 million capsules from ending up in landfill or worse still, at the bottom of the sea.
We reward capsule consumers
On the occasion of our first anniversary, we decided to launch a promotion dedicated to single-serve coffee consumers. If you are one of them, pay attention to what we will reveal below.
Well, if you have decided on a machine Incapto Coffee, but at home you still have your capsule coffee machine, you have nothing to worry about. We collect it from you, totally free, and we take care of recycling it correctly. In addition, we will credit you €10 to your account when we receive the coffee maker.
It should be noted that, in order to do so, you must detail it in the notes of your order, in order to notify the delivery person that he must pick up the capsule coffee machine.
Anniversary giveaway with 10 winners
To celebrate the year, we have decided to hold a big giveaway with 10 winners, in which they will be competing for various prizes from our wide range of products. The draw will be done through our Instagam account @incapto_coffee
We know you are very curious to know what it is about. So we'll reveal which of these prizes you could take home:
- A super-automatic coffee maker Incapto
- A cappuccino maker
- an airscape
- A coffee tasting pack
- A 1 KG package of your choice + a cup of coffee peel
- A 500 G package of your choice + a metal cup
If you want to know how and until when you have the chance to win any of these prizes, we invite you to pay close attention to our social networks, where we will be offering more details.
The draw will be done on June 20, 2021 through our account. instagram and participating is very simple.
Incapto Coffee will continue betting on grain
The road to eliminating coffee capsules is still quite long, with many obstacles along the way, but not impossible. Fortunately, there are many consumers who have reconciled themselves with whole bean and freshly ground coffee, after considering its quality, sustainability and, of course, savings.
We will continue reaffirming alliances with the Veron Foundation, companies of the stature of EthicHub, in order to continue supporting social programs and coffee-growing families, through coffee production.
Coffees and accessories with seal Incapto Coffee, will continue to be part of our triple proposal: Be good for you, for your pocket and for the Planet. On the other hand, in this new year, as a company we will continue working not only to consolidate ourselves in Spain, but also to create alliances with several countries, something that we will be sharing with the entire community. Incapto (and those who are about to join) coming soon.
There is nothing more delicious than freshly ground, high-quality coffee beans, different varieties, 100% sustainable and from producing countries. Characteristics that define Incapto Coffee to perfection. Therefore, we will not tire of continuing to confront products as polluting as single doses, for the good of the Environment, future generations and coffee growers. That is why, once again we say NO to encapsulated coffee, as consumers of a good cup in the morning we opt for natural.
