What is the best coffee in the world?
It is very common that we come across brands that claim to sell “the best coffee in the world”, but the truth is that it is a Marketing strategy with the purpose of attracting more customers and at the same time offering the product at a much more expensive level.
Something we want to make very clear is that there is NO best coffee in the world. However, we can determine the quality of the drink by obtaining as much information about the product as: country of origin, botanical variety, traceability, what processing process was used, among others. You will find these details on the product packages. Incapto Coffee, since we like to keep our clients up to date.
On the other hand, the harvest is another of the key pieces to enjoying a good cup, for example, if during that year the coffee growers were successful, they will be able to offer quality beans. But, this does not mean that they will suffer the same fate the following year, since any eventuality can occur that puts the crop at risk and the coffee turns out to be of lower quality.
All of this will be evaluated in what is known as cup of excellence. Where every year coffee farmers from all over the world. They bring a part of their crops to be tasted. So that later, the name of the best coffee grown that year is revealed.
Although Incapto Coffee Do not join that advertising campaign of many coffee brands, in which they claim to offer the best coffee, we prefer to bring to every corner a specialty product, exquisite and ideal to enjoy alone or in the company of your loved ones, and, above all, free of contaminants.
What is “the cup of excellence” about?
As we highlighted above, the Cup of Excellence It is one of the most prestigious recognitions in the industry. Where the best coffee produced in that country, during that particular year, is awarded. The requirements are so demanding that few cafes in the same location receive this award.
This strict selection is carried out by a prominent group of national and international tasters, who must taste the coffee at least five times. Those coffees that receive a fairly high score will advance to the next round. Those who are winners will not only receive recognition, as their products will be sold to the highest bidder through an online auction.
In the case of coffee growers, they will be known within the union as quality producers, a label that without a doubt all participants dream of having one day. The coffee plantation that wins will not stop receiving visits from roasters interested in purchasing quality beans to incorporate into their companies.
Another positive point. It is that the Cup of Excellence, all the record auction prices return to the coffee grower. Since they are people who deserve it for their great work. Your quality of life and that of your family will improve 100%.
Even though you don't win every year, the money collected will be invested in the coffee plantations and even in the education of family members, something that will definitely become a positive impact on your long-term economic livelihood.
Why is the Cup of Excellence so important?
It should be noted that there are very few coffees that have this quality. What really makes them so exclusive is that they have a perfect maturation, they were carefully harvested and have a sufficiently developed body and, at the same time, the cups prepared with these beans are characterized by that exquisite aroma and flavor that invites us to go for a second or third round.
The excellence cup It serves as a bridge between producers and high-quality trade with the consumer, who becomes the icing on the cake since they are responsible for appreciating each flavor, smiling just by feeling its aroma, and of course, the hard work of the coffee grower. It is one of the few programs that aims to encourage training, education and empowerment of people, regardless of their race or economic status.
As you will see, the coffees presented in this program have that vibrant and delicious flavor. Due to the lands where they were cultivated. These products are of artisanal origin. A characteristic that makes them unique and unmatched.
The truth about Kopi Luwak
Some classify it as best coffee in the world or the most expensive. But do you really know what the production process is? Kopi Luwak? The animal whose name is “civet” consumes the coffee beans and subsequently expels them semi-digested through feces.
In view of the growing demand within the global market, civets bear the brunt. This mammal used to living in freedom in the past, whose feces full of coffee beans had to be collected. Now they spend their days locked up. Suffering in tiny cages where they are exploited. A situation that has already become common in the manufacture of Kopi Luwak.
Previously, their diet was also balanced with other fruits and flowers. But after the strange popularity of Kopi Luwak. They force them to consume coffee beans for an entire month. That most cases are defective. As if that were not enough, this terrible diet causes nutritional deficiencies and the loss of their fur.
Rejection of animal abuse
The deputy regional director of the NGO Wildlife Trade Monitoring Network (Traffic) to Southeast Asia, Chris Sheperd, in an interview for the BBC, warned about the situation and the high mortality rate about this species. PETA (People for the Ethical Treatment of Animals) has visited several farms in the Philippines and Indonesia, they learned that many civets are in captivity and sick. As well as signs of infections and stereotypies, because the animals used to frequently move their heads and turn around in their tiny cages.
Unfortunately, civets have a dark future. And in China, they sell their “exotic” meat; in fact, they use its skin to make coats. Its fat to make a natural remedy in Sri Lanka. In France they use their glandular secretions for perfumes. While in India they use it to create a ceremonial oil.
The illegal hunting of civets and other animals only has one purpose, to be commercialized. What few know is that this is a possible chain of contagion of wild animal viruses to humans. Warning that now regains strength due to the current situation that the world is experiencing, due to Covid-19. If treated in time, new epidemics could be avoided.
Incapto committed to wildlife
Incapto Coffee, is a company committed to environmental care and against animal abuse, which is why we join the complaint of environmentalists regarding the terrible situation in which they keep wild civets to produce exotic coffee but of dubious quality.
Every year hundreds of tourists travel to Indonesia to find out how true the preparation of Kopi Luwak is, and they even see the caged and unhappy civets with amusement.
Specialists explain that once the beans pass through the civets' digestive system, the coffee loses much of its acidity and that exquisite flavor that only a cup made with a top-notch product usually provides. It is advisable to avoid these types of products that promote abuse and are less tasty.
