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The appearance of capsule coffee has put the coffee industry between a rock and a hard place, as it is considered a product that goes beyond practicality and quality, being less ecological, containing chemicals and draining our pockets due to its high costs.When we refer to capsule coffee, the comments are not positive at all. Health is one of the things that is in danger, as highlighted by a study published by the University of Barcelona, Spain, these products contain furan, a toxic carcinogenic compound, which if consumed in excess can be harmful.Specialists in the field agree that the less processed the coffee is, the quality will be higher, because its flavor, aroma and texture will meet all expectations, delighting the palate to the maximum. Differences between grain and capsuleThere may be countless opinions regarding this, but ours is that it is common sense, you need less energy to produce it, you generate less waste, it is better because it is fresher! Well yes, we are talking about grain.The quality is before your eyes. The creaminess and delicious flavor of an espresso will never be found in a capsule. Incredibly, coffee pods became the best-selling product in the world. With an increase of 26%, in fact it has already surpassed the rest of the preparation modalities up to eight times. A feat that really does not surprise us, since the hectic pace of life has pushed the population to look for quick and less flattering options.Fortunately Incapto Coffee, also makes your days easier with the super automatic coffee maker, which is just as practical and comfortable, at the best price on the market and chemical-free.Why is grain better?We could spend hours talking about the benefits of consuming coffee beans. But as the good specialists that we are, we always recommend to our clientele, grind the product before preparing it, in order to preserve each of its properties, especially its pleasant aroma, which ranges from floral to chocolatey.. Just like that, a magnificent caramel-colored cream, which adorns our cup, without leaving out its characteristic acidity.Enjoying the second most popular drink in the world is a matter of taste and color. If you are one of those who cannot start your day without a good coffee, Incapto invites you to prepare it in a very practical, comfortable and clean way.The world's population agrees that coffee is an essential part of their daily routine. In total, About 2.25 billion cups of coffee are consumed, in all corners of the world, becoming once again the favorite drink of many.Coffee beans will never be a bad option when it comes to conserving the environment. If we want to share a pleasant time with loved ones and even to keep ourselves stimulated during the day, that is why it does not allow itself to be encapsulated! Capsule coffee harmful to the planetUnfortunately, capsules have become a threat to the environment. This is due to its materials based on aluminum and plastic, which do not turn out to be biodegradable. In short, they are not recyclable and are often placed in the wrong containers.Not all people take the time to do responsible recycling. Only one in five cares about collecting and delivering the coffee capsules.However, companies like Nescafe and Lavazza, They assure that they can be recycled. The truth is that, to achieve this, organic remains must be completely eliminated, an action that requires great effort and that only a very low percentage of the population does. What are biodegradable capsules?Apparently, the capsules biodegradable They turn out to be less harmful to the planet. Because they disintegrate in one or three months, coming from 100% organic materials. But is it really good? The answer is “NO”, for these reasons: -They are contaminants. Manufacturing them requires a lot of energy to produce the material, package the coffee and subsequently compost it. -If it does not reach a composting plant, it does not degrade in the time stated by the manufacturer. It needs to be treated to decompose. And... how many of the biodegradable capsules are not thrown into the organic container? -It does not have the same quality as freshly ground coffee ready to prepare. That is why neither its aroma nor flavor will be similar to freshly ground grains. For hundreds of years, traditional coffee preparation methods have never endangered the environment. This being a good reason to leave aside single doses The largest number of consumers is found in countries such as the United States, Italy and Spain. As if that were not enough, a study published by Kantar Worldpanel reveals that in a few years, capsule coffee could surpass ground and soluble coffee; if the matter is not taken, the planet will continue to suffer great damage. Coffee in capsules, It is a product that requires special coffee makers. Machines that tend to be too noisy and are captive, even only accepting a particular type of capsules.Lean towards coffee beans. Don't encapsulate yourself!Since Incapto Coffee, we want to motivate you to maintain a healthy lifestyle, and always committed to caring for the planet. In fact, the biodegradable packaging producer Halo claims that 13,500 plastic or aluminum capsules are thrown into the trash every minute. That is, in one year exceed 7 billion, They can even take at least a century to recycle naturally. Specialists assure that, if these are placed side by side, they could go around the world about 14 times! As a brand specialized in the coffee industry, in addition to rejecting the commercialization of capsule coffee, we will continue to promote conscious consumption through our products and platforms. Sources: Coffee in capsules, everything you need to know Differences between coffee in capsules and coffee beans for hospitality The Coffee Market and the important transition